Privacy Policy

1. Overview

Beautiful And Afraid ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy informs you how we manage, collect, and safeguard your personal data when you interact with our website (beautifulandafraid.com) and subscribe to our early access communications, in compliance with the UK Data Protection Act 2018, UK GDPR, and the Privacy and Electronic Communications Regulations (PECR).

2. Data We Collect

When registering for our waitlist or early access updates, we collect:

• Contact Information: Your email address and, only if you separately opt in to SMS updates, your phone number.
• Information you provide: Your consent choices and any information you include when contacting us.
• Technical information: Our website does not currently use first-party analytics or advertising cookies. Our hosting provider and Brevo may process technical information, such as IP address, browser type, device information, delivery status, email opens, and link clicks, as part of hosting, security, deliverability, and campaign reporting.

3. Legal Basis & How We Use Your Data

Under the UK GDPR, we rely on the following lawful bases to process your information:

• Email marketing consent: You explicitly consent to receiving release announcements, exclusive drops, and project communications by email when you tick the email consent box and submit your address.
• SMS marketing consent: You separately consent to receiving priority marketing text messages when you tick the SMS consent box and submit your phone number. You can withdraw consent by replying STOP.
• Legitimate Interests: To optimize our communications, enhance deliverability, and ensure security across our platform.

We do not sell, rent, or trade your personal information to third parties for commercial marketing.

4. Third-Party Service Providers

To deliver automated communications securely, we share relevant subscriber information with verified technical processors:

• Email and SMS Marketing Platform: We use Brevo to securely store mailing lists, process signups, and deliver automated email and SMS campaigns.
• Hosting & Security: Cloud and DNS service providers that securely host and protect our domain infrastructure.

5. Data Retention

We retain your contact details only for as long as needed to provide the communications you requested, manage our records, meet legal or regulatory obligations, resolve disputes, and protect our services. When you withdraw consent or request deletion, we will remove or suppress your details from active marketing lists, subject to information we must retain for legal, security, suppression, or record-keeping purposes. Brevo may retain information according to its role as our service provider and the terms of our agreement with it.

You may opt out at any moment using the "Unsubscribe" link in an email or by replying STOP to an SMS. You can also contact us to request access, correction, or deletion.

6. Your Statutory Rights

Under UK data protection law, you possess the right to:

• Request access to the personal data we hold about you.
• Request correction or deletion of your personal records.
• Object to or restrict the processing of your data.
• Withdraw your consent at any time without penalty.

If you believe your personal data has been handled improperly, you retain the right to lodge an official complaint with the Information Commissioner’s Office (ico.org.uk).

7. Contact

For questions regarding this policy or to exercise any data rights, please contact:

Beautiful And Afraid
Email: [email protected]
Unit 172609, PO Box 7169
Poole, BH15 9EL
United Kingdom