Privacy Policy

1. Overview

Beautiful And Afraid ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy informs you how we manage, collect, and safeguard your personal data when you interact with our website (beautifulandafraid.com) and subscribe to our early access communications, in compliance with the UK Data Protection Act 2018, UK GDPR, and the Privacy and Electronic Communications Regulations (PECR).

2. Data We Collect

When registering for our waitlist or early access updates, we collect:

• Identity & Contact Information: Your email address (and your name if provided).
• Technical Information: IP address, browser type, device information, and interaction metrics (such as email opens and link clicks) collected automatically via secure tracking protocols.

3. Legal Basis & How We Use Your Data

Under the UK GDPR, we rely on the following lawful bases to process your information:

• Consent: You explicitly consent to receiving release announcements, exclusive drops, and project communications when submitting your email to our waitlist form.
• Legitimate Interests: To optimize our communications, enhance deliverability, and ensure security across our platform.

We do not sell, rent, or trade your personal information to third parties for commercial marketing.

4. Third-Party Service Providers

To deliver automated communications securely, we share relevant subscriber information with verified technical processors:

• Email Marketing Platforms: We use MailerLite to securely store mailing lists, process signups, and deliver automated campaign dispatches.
• Hosting & Security: Cloud and DNS service providers that securely host and protect our domain infrastructure.

5. Data Retention

Your contact details will remain stored securely until you choose to withdraw your consent. You may opt out at any moment using the "Unsubscribe" link located at the base of any correspondence we send.

6. Your Statutory Rights

Under UK data protection law, you possess the right to:

• Request access to the personal data we hold about you.
• Request correction or deletion of your personal records.
• Object to or restrict the processing of your data.
• Withdraw your consent at any time without penalty.

If you believe your personal data has been handled improperly, you retain the right to lodge an official complaint with the Information Commissioner’s Office (ico.org.uk).

7. Contact

For questions regarding this policy or to exercise any data rights, please contact:

Beautiful And Afraid
Email: [email protected]
United Kingdom